March 11, 2008

• Kabir Shahani and Chris Hahn: Screw you and your great idea
  • Summary: The focus of our talk is two critical factors (in our opinions) of successful product development: letting go of your own ego, and not always pushing of fighting for your own ideas (i.e. how to listen to your customers). College students can use best custom essay writing services for finding good examples on research writing. We will also talk a little bit about our product development process and how it’s worked for us, and Chris will go into some depth on best practices and tools that have worked for us.
  • Bio: Kabir Shahani and Chris Hahn are co-founders of Appature. They founded the company in January 2007, with a vision of delivering bleeding edge software that provides tremendous business value while still being easy and fun to use. Their flagship product, is a marketing-focused CRM suite that gives companies the tools to focus on their target customers, make more informed business decisions, and drive overall revenue while saving money on marketing campaign execution.

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• Dominic Canterbury: The Grand Unified Theory of Marketing: RCV= ∆B
  • Bio:
    • Campaign Manager for Frank Chopp - Speaker of the Washington State House of Representatives - http://www.leg.wa.gov/House/Chopp/
    • Campaign Manager and Strategist for Steve Mullet - Mayor of Tukwilla - http://www.ci.tukwila.wa.us/mayor/mullbio.htm
    • Senior Account Executive - Pacific Public Affairs. Clients included Weyerhaeuser, Washington Dental Service Foundation, various political candidates and statewide issue campaigns.
    • Owner of D/C Strategic - A strategic marketing firms specializing in proactive marketing for startups and independent businesses. D/C Strategic

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