Topic: Learn exactly what your web users are doing with Google Analytics! In this session, we’ll help you ensure your setup is correct (with profiles, filters, and tests to make sure all relevant pages are tracked), and then move into more advanced topics such as custom reports, ecommerce, and A/B testing.
Speakers:
Anil Batra has extensive experience in Web Analytics, Online Advertsing and Behavioral Targeting. He is currently the Chief Analytics Officer at Ascentium, an Interactive Agency. He has an MBA from the University of Washington. He is a frequent speaker at various Online Marketing and Web Analytics conferences. You can read his blog at http://www.AnilBatra.com
Loren Bast helped create one the first home-grown web analytics solutions in the early days of the web at drugstore.com. He currently runs his own consulting firm, Bellusi LLC, and was previously the Director of Product Management at Market Leader (formerly HouseValues). He has an MBA from the University of Texas and a BSEE from Northwestern University.